공장에서 제조되는 것은 제품이지만 소비자가 사는 것은 브랜드이다.
제품은 경쟁회사가 복제할 수 있지만 브랜드는 유일무이하다.
제품은 쉽사리 시대에 뒤질 수 있지만 성공적인 브랜드는 영원하다
- Stephen King -
부라보콘 목표
흔들리지 않고 소비자를 끌어들이는 강력한 브랜드로 키우는 것
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
How Becohol was appeared?
Less-stimulus drink’s appearance- non alcohol, low calories etc
Package marketing’s prevalent- Pursuing high qualities and distinctive style on their brand image and the design on package.
Change of consumer group- around 40s consumers to around 20s young group.
And it’s market is being popular among consumer
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
성별, 직업, 소득 등 Code가 비슷한 라이프스타일 군으로 분류
트렌드를 선도할 수 있는 엔터테이닝 Place 제공을 통한 새로운 수요 창출 가능
1. High-end ‘Follower’ (ex. 명품과 실용품 혼재 → 소비의 Trend) 대상
2. 복합공간 + @(글로벌 미디어가 만드는 문화의 카테고리)
3. 공간 분리(지하3,4층)를 통한 층
Concept of GGGI
GGGI is a new kind of international organization — interdisciplinary, multi-stakeholder and driven by the needs of emerging and developing countries. It has been established by several forward-thinking governments to maximize the opportunity for “bottom up” (i.e., country- and business-led) progress on climate change and other environmental challenges within core econ
Ⅰ. What is bureaucratic corruption?
The corruption means any deviation from the standard.
In the act of bureaucracy standard , it is illegal activities the person who is in a public office deviates from his mission to acquire personal wealth and status.
It includes not only illegal activities but also all passive actions ;
- violation of the public interest
- morally-reprehensibl
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
FAT DOWN ?
운동 전, 팻 다운 하루 한 병! 건강하고 탄력 있는 몸매관리!
HCA함유, 지방 전환 억제 및 지방 합성 억제 체지방 감소에 도움.
팻 다운을 마시고 운동했을 때 1.7배 체지방 감소 효과.
즐거운 운동, 건강한 다이어트!
건강 기능 음료, Fat Down.
FAT DOWN의 기존 홍보 활동
최근 팻다운은
Introduction
NC Soft is a company that creates and develops unique online games. The company also works on publishing profitable online games in and out of the country. Founded in 1997, it has started off as a venture business and seen as a pioneer in its sector. Since 1998, after the introduction of the most famous online game called “Lineage”, NC Soft has been leading the online game m